Dream Home 360

Dream Home 360 is a social immersive walk through experience that welcomes home buyers into your property in augmented reality

Dream Home 360 experiences are easy to create and allows home builder advertising to level up from static photo creative to cut through and drive more awareness of your homes, brand identity, leads for your sales teams and visits to display properties.

Customer Experience:

Clarendon Homes went from static Facebook and Instagram ads that were scrolled past to Augmented Reality ads that placed their customers into the beautiful main living space in their Aspire Range of homes. This creative was also used in print materials to bring interiors to life as customers took them away from display home visits to create a constant touchpoint with their customers and showcased their innovative approach to design and communication.

Try it on Instagram 📲

Brand Benefits

Differentiation: Offering AR experiences sets you apart from other home builders. It positions your company as forward-thinking and customer-focused.
Promotion: A wide variety of organic strategies to drive traffic online/offline as well as paid advertising options on social
Social Sharing: AR experiences are highly engaging and shareable on social media platforms. People can showcase your virtual property tours, spreading the word about your homes to family and friends.
Resourceful: Use your existing Matterport assets to create or we can brief your photographer.
Targeted: Interest targeting and lookalike audiences to reach highly relevant geographies, suburbs and customers
Lead Generation: Clear calls to action, Try in camera, click to website and register, chat and schedule appointments with Sales teams*

FAQs

How long does it take to create and publish the effect?

Development of the Dream Home 360 3D effect takes about 1 week from photography completion.

How can it be promoted?

Advertising - After publishing the affect appears in your Ads Manager ready to be used in a video ad campaign. The video ad can be created using the effect and will open the camera when the user clicks to try it.

Organic - There are a number of methods to promote this without paid ad spend including creating QR codes for offline print materials, posting to your social pages, leveraging influencers and more

Where does this click through to?

The home buyer can click through to any https url destination on your website (or deeplink to an app if that capability is supported)

Does this work on TikTok, Snapchat or other social platforms?

Yes this type of experience can be built for many social platforms

How can we measure performance?

Organic camera metrics can be delivered via a dashboard. Advertising metrics can be analysed using tools on respective social platforms or your 3rd party software.

Get Started

*When used with AR Ads on Facebook/Instagram